At AUGUST we love limited edition, in fact, it’s all we do!

We might make 10.
We might make 15 or 20.
But never more.

All our garments are exclusive and unique. AUGUST makes feminine and beautiful designs accessible to the sophisticated woman with a unique point of view.

Over the past few years AUGUST has grown from a small resort wear line to a casual lifestyle brand with a passionate following.

AUGUST’s simple design philosophy is pure and sophisticated. We feel a woman's wardrobe should reflect her lifestyle and function as an extension of whom she is.

Since its inception in 2009, AUGUST has been one of the most sought after resort influenced labels catering to the fashion minded, modern woman. AUGUST’s designs are constantly inspired by both the resort and casual sides of the South African lifestyle. Originally known for its signature tunics, AUGUST has grown as a complete collection of ready to wear garments.

AUGUST is a proudly South African produced clothing range, using both locally and internationally sourced fabrics and prints.

Our AUGUST artisan collection features beautiful, limited edition pieces that have been handmade by craftswomen, using traditional techniques passed down through generations.

This hand-crafted production brings a unique quality to our collections, while helping to sustain age old crafts like hand-embroidery and embellishment.

AUGUST was launched in Cape Town in 2009 and Pippa Henderson took over the business in 2021.